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Customer input with fuel new selections out in Fall 2013.
February 26, 2013
By: TOM BRANNA
Reaching out to its biggest fans, Birchbox is partnering with the fashion designer Ruffian for a new nail color range. The Ruffian Nail Lacquer Collection will begin as a limited-edition set of three colors, according to reports. Fans on Facebook will choose three of five possible shades. In September, the winning colors will be mailed to Birchbox subscribers (of course) and featured at New York Fashion Week, said reports.
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